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Cooperation project to develop and/or promote a European cultural route around luxury goods



The objective of the present call is to support the development and promotion of one (new) European Route around one high-end / luxury product, to test the possibility of developing synergies between the tourism and the high-end industries at European level. The call is open to three high-end products which have been selected on the basis of their economic potential and capacity to diversify European offer during the low/medium season in a wide range of Members States:

  • perfume,
  • chocolate,
  • jewellery. 

The call’s specific objectives are to: 

  • facilitate exchanges of good practices, the development of networks and of discussion platforms between public decision-makers and the private sector, in the fields of cultural and industrial tourism. 
  • facilitate and stimulate public-private partnerships and the integration of enterprises of the cultural tourism sector into regional development strategies; 
  • improve the quality of the European tourism offer by a strengthened cross-border cooperation; and/or 
  • strengthen the management skills of public or private bodies in charge of developing thematic tourism products. 


The total budget earmarked for the co-financing of projects is estimated at EUR 400,000. The maximum grant per project will be EUR 400,000. The EASME expects to fund one proposal.   The EU grant is limited to a maximum co-funding rate of 75% of eligible costs


Applicant organisations must be legal entities. They can be fully or partly public or private bodies; private bodies must be properly constituted and registered under national law. They must belong to one of the following categories and be active in the tourism, creative or high-end sectors, or any other field that is strictly related to the object of the proposal: 

  • Public authorities and their networks or associations at international, national, regional and local level. 
  • Training and education establishments or research centres;
  • Destination management organisations and their networks/associations;
  • Travel Agents and Tour Operators and their umbrella associations; 
  • Chambers of commerce, industry and crafts or similar bodies and their umbrella associations; 
  • Non-profit / Non-governmental organisations; 
  • International, European and national associations active in the field of tourism and related fields; 
  • Private bodies (SMEs…).

Proposals should be presented by consortia made of minimum 5 legal entities, covering at least 5 EU Member States or countries participating in COSME.

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