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Sustainable Transnational Tourism Products



The main objective of this call is to strengthen competitiveness of the European tourism sector as well as its sustainability by encouraging diversification of the supply of tourist services and products. The project proposals should aim at promoting sustainable transnational tourism products ( such as e.g: routes, itineraries, trails, tourism offer…) in sport or wellness activities in relation to one of the following types of tourism: coastal or maritime or mountain or rural tourism.  To be eligible the project should:  a) Focus on sport or wellness activity tourism The project should be focused on sustainable transnational tourism product/offer in sport or wellness activity tourism and be related to one of the following types of tourism: coastal or maritime or mountain or rural tourism. For the purpose of this call, by “sport activity tourism” it is meant tourism related to sport activities in a large sense: to the practice of recreational sport or of any other physical activity. By wellness tourism, it is meant tourism motivated by proactive approach in seeking to improve and maintain health and quality of life. Moreover, the project should demonstrate that it promotes tourism to natural areas that benefits local communities and destinations environmentally, culturally and economically. As possible examples, projects on transnational itineraries/trails/tourism offers related to the following aspects could be supported: nautical tourism, water-based sports (such as recreational fishing, boating, wind surfing, diving etc.), cycle routes, hiking trails, horse-riding routes, adventure tourism trails, itineraries linked to sports events including practice of specific sports e.g.: skiing, cycling, water-based sports, itineraries linked to wellness, including spa tourism etc. This list is not meant to be exhaustive.  b) Be transnational For the purpose of this call, a transnational tourism product means a set of tourism destinations/attractions/services which take the form of a transnational route/itinerary/trail/tourism offer, either physical (based on physical infrastructure) or conceptual (linking places/destinations/attractions) and which all share a common link/feature/topic/theme.  c) Promote sustainable tourism The project should propose exemplary and innovative ideas for sustainable development of tourism via transnational cooperation for the enhancement and promotion of sustainable transnational tourism products. Sustainable tourism is meant to be respectful of the economic, socio-cultural and environmental principles. The project proposal is expected to show synergies with and benefits for the natural (and also cultural) environment, local economy, local communities etc.  The project should clearly identify the sustainability aspect which it aims to improve (e.g.: the responsible use of natural resources, taking into account the environmental impact of activities such as production of waste, pressure on water, land and biodiversity, etc., the use of 'clean' energy, protection of the heritage and preservation of the natural and cultural integrity of destinations, the quality and sustainability of jobs created, local economic fallout or customer care) and indicate how the improvement will be measured.  d) Be technically and financially sustainable The project proposal should identify the management structure and explain how it will enable the project to meet its goals, identify the staff to be involved and the distribution of tasks between partners and staff members.  The project should aim at the creation of a medium-to-long-term communication/promotion and market uptake strategy. Therefore, the project proposal shall clearly refer to how the action will be further developed after the end of the project period, both technically and financially.  e) Generate measurable results and long term impacts The proposal should explain how the expected results and impacts will be achieved and measured, what indicators or tolls will be used to measure them. 


The total budget earmarked for the co-financing of projects is estimated at 1.000.000 EUR The maximum grant will be 250.000 EUR per project. The EASME expects to co-fund 5 proposals. The EU grant is limited to a maximum co-funding rate of 75% of eligible costs The EASME reserves the right not to distribute all the funds available 


Applicants must belong to one of the categories mentioned in section 6 of the call and be active in the tourism sector or any other field that is strictly related to the object of the proposal. Applicants must be located in EU Member States and/or countries participating in the COSME programme under Article 6 of the COSME Regulation. Proposals should be presented by consortia made of minimum 5 legal entities, covering at least 4 EU Member States or countries participating in COSME. 

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