Powerpoint Presentations of the Programme
Workshop 1- Design Policy and Management
The first work shop looks at Design Policy and Management. Design as a tool for innovation has developed rapidly in recent years, resulting notably in concepts such as strategic design, design management and design thinking. Design as a driver and enabler of innovation complements more traditional innovation activities such as research. Companies that invest in design tend to be more innovative, more profitable and grow faster than those who do not. The Design sector is an emerging business sector with large potential and added value for the local-regional economies. The Design Policy and the recent commission staff working document on Design as a driver of user-centred innovation provides an analysis of the rationale for making design an integral part of European innovation policy. At a macro-economic level, there is a strong positive correlation between the use of design and national as well as regional competitiveness. Members of the European Institutions will give background into the strategic research agenda's of different DG's that focus on the topic of the Design Policy and Management.
The staff working document of the European Commission can be accessed directly: http://ec.europa.eu/enterprise/newsroom/cf/document.cfm?action=display&doc_id=2784&userservice_id=1&request.id=0
Speakers of Workshop 1
Welcome by Mr Leo Victor, managing director Liaison Agency Flanders Europe.
Mr Johan Valcke of Flanders Design will moderate the first workshop.
Examples will showcase regional, municipal, academic and industrial best practices of Design implementation in SME's and industries.
Plenary lecturers include :
13.30 h Mrs. Charlotte Arwidi, of DG ENTR, who will discuss the integration of design into European innovation policy and into European policy in a larger perspective,
13.45 h Mr. Roger O'Keeffe, of DG EAC will discuss the "European Year of Creativity and Innovation 2009" and
14.00 h Mr. Jan R. Stavik, of the Bureau of European Design Associations, who will talk about the vision of BEDA.
14.15 h Discussion
14.30 h Regional Showcases include (each 10 minutes) :
Prof. Maria Bonnafous-Boucher, Co-scientific director of the Chair in creation & creativity Advancia-Negocia, Cite du Design, Academie royale des beaux-arts de Bruxelles, and Raphael Cuir , Scientific coordinator of the Chair, will talk about "Creativity and Innovation, linking disjointed worlds : The Research Chair in Creation and Creativity".
Prof. Stuart Bartholomew, CEO of the Arts University College at Bournemouth (South West UK) will talk on Advanced education and scholarship in arts, design and media,
Mr. Pekka Timonen, Cultural Director of the City of Helsinki (FI) will discuss Helsinki's bid for the World Design Capital 2012,
Mrs. Klara De Smedt, of Design center De Winkelhaak (BE) shows an Urban regeneration project in the city of Antwerp focused on Design, and to conclude
