 |
 |
 |
The Liaison Agency Flanders Europe and Design Flanders, Agency Economy invite you for :
OPEN DAYS 2009 - INVITATION
"European Design as an expression of Creativity & Innovation"
Date and time: Tuesday 6th of October 2009,
13:30 - 18:30
Venue: Liaison Agency Flanders Europe,
Kortenberglaan 71, 1000 Brussels
PARTNERS of EUROPEAN CITIES AND REGIONS
Flanders Region(BE), Eindhoven Region (NL), City of Helsinki (FI), Lodz Region (PL), North East of England (UK), Représentation de l'Ile-de-France (FR), Lombardia (IT), Cantabria (ES), South West UK (UK) and West Midlands (UK).
The consortium has wide European geographical coverage including regions from east, west, north and south within the European Union.
Registration : Send an email to design@vleva.eu with message Participation Design Workshop 1 and/or 2 ;
Registration is now open, You will receive confirmation after registration.
Work shop 1- Design Policy and Management
The first work shop looks at Design Policy and Management. Design as a tool for innovation has developed rapidly in recent years, resulting notably in concepts such as strategic design, design management and design thinking. Design as a driver and enabler of innovation complements more traditional innovation activities such as research. Companies that invest in design tend to be more innovative, more profitable and grow faster than those who do not. The Design sector is an emerging business sector with large potential and added value for the local-regional economies. The Design Policy and the recent commission staff working document on Design as a driver of user-centred innovation provides an analysis of the rationale for making design an integral part of European innovation policy. At a macro-economic level, there is a strong positive correlation between the use of design and national as well as regional competitiveness. Members of the European Institutions will give background into the strategic research agenda's of different DG's that focus on the topic of the Design Policy and Management.
Work shop 2 - Design in SME's and industries
The second workshop shifts focus to design in SME's and industries. Design is a creative activity whose aim is to establish the multi-faceted qualities of objects, processes, services and their systems in whole life cycles. Therefore, design is the central factor of innovative humanisation of technologies and the crucial factor of cultural and economic exchange. The second workshop explores design as a strategic tool for innovation in SME's and industries. Design promotion centres have often been driven in the past by a traditional craftsmanship culture that entails a strategy focused mainly on product design and on the performance of products in the market place. While at the same time the design profession was fundamentally changing with styling & packaging design, branding & corporate design and web, interface & communication design as driving forces. The economic and managerial context of "design added value" is bestowed by regional or national design promotion centres, acting as centres of resources for integrating design into SMEs. Designers themselves are often SMEs. SMEs are a very interesting target for design promotion centres, who can help in improving an SMEs competitive edge and performance.
Speakers of Work shop 1- Design Policy and Management
Mr Johan Valcke of Flanders Design will moderate the first workshop. Examples will showcase institutional (the European Commission and BEDA), regional, municipal, academic and industrial best practices of Design policy and management and its importance for the European economy.
Plenary lecturers include :
13.30 h Mrs. Charlotte Arwidi, of DG ENTR, who will discuss the integration of design into European innovation policy and into European policy in a larger perspective, with
13.45 h Mr. Roger O'Keeffe, of DG EAC will discuss the "European Year of Creativity and Innovation 2009" and
14.00 h Mr. Jan R. Stavik, of the Bureau of European Design Associations, will talk about the vision of BEDA.
14.15 h Discussion
14.30 h Regional Showcases include (each 10 minutes) :
Mr.José Luis Sánchez, of Grupo Sodercan (Cantabria, ES) on Design as key factor towards the development of innovative technological industries,
Prof. Stuart Bartolomew, CEO of the Arts Institute at Bournemouth (South West UK) will talk on Advanced education and scholarship in arts, design and media,
Mr. Pekka Timonen, Cultural Director of the City of Helsinki (FI) will discuss Helsinki's bid for the World Design Capital 2012,
Mrs. Klara De Smedt, of Designcenter De Winkelhaak (BE) shows an Urban regeneration project in the city of Antwerp focused on Design, and to conclude
Prof. Gerda Roper, Dean School of Arts and Media at University of Teesside NEOE (UK) will focus on graduate and SME at the Institute of Digital Innovation.
15.20 h Discussion
Speakers of Work shop 2 - Design in SME's and industries
Mrs Ingrid Vandenhoudt of Flanders Design will moderate the second workshop. Examples will showcase regional, municipal, academic and industrial best practices of Design implementation in SME's and industries.
Plenary lecturers include :
16.15 h Mr. Matthew Desmier of the South West (and Dorset) Design Forum, talks about designers for designers,
16.30 h Mr. Stéphane Simon, Operational Director of the Lieu du Design, Paris, Région Ilè-de-France (FR) situates Design in the Paris Region with 4,000 companies and over 30,000 people, and
16.45 h Mrs. Marriet Mittendorf as a Councillor responsible for design in the Municipality of Eindhoven (NL) enables companies to implement good design management.
17.00 h Regional Showcases include (each 10 minutes) :
Prof. Alessandro Deserti, of the Politecnico di Milano, Milan, Lombardia Region (IT) will present the Milano-Brianza Design Cluster. The presentation will be focalized on the characteristics of the Milano-Brianza Design Cluster.
Mrs. Maria Bonnafous-Boucher, Directeur de la recherche of Advancia et Negocia, of the Chambre de Commerce et d'Industrie de Paris (FR) will talk about "Creativity and Innovation, linking disjointed worlds : The Research Chair in Creation and Creativity".
Prof. Michael Tovey, Director for Design at the Coventry School of Design, Coventry University, West Midlands (UK), design support for niche vehicle companies, taking microcab as an example.
Prof. Małgorzata Wyszogrodzka- Trzcinka, Head of Designing Basics Course, Faculty of Design and Interior Architecture, Academy of Fine Arts and Disign in Lodz, Lodz Region (Poland)- "The Role of Institutions of Higher Art Education in Training Designers for Various Branches of Industry"
Mr. Dirk Vens and Adriaan De Bruyne, of Curana, Flanders (Belgium) showcases Curana as a strategic development partner for the big European bicycle manufacturers.
17.50 h Discussion
18.15 h Conclusions, Luc Van den Brande, president of the Comité of the Regions
18.30 h end
Dossier Design
http://www.vleva.eu/content/4301: Uitnodiging (Nederlands)
http://www.vleva.eu/content/4302: Invitation (English)
http://www.vleva.eu/content/4303: Agenda, 6 oktober 2009 (Brussel)
http://www.vleva.eu/content/4304: European Commission design consultation results presented on October 6th 2009 (Brussel)
http://www.vleva.eu/content/4305: Regional Best Practices, presented on October 6th 2009 (Brussel)
